An Educational Series on
How to Make a Brand

Welcome to The Making of HYFN.

As we mentioned in our Mission Statement, education and the sharing of information is one of our highest priorities. It's the only way we see ourselves growing together as a community. We don't intend to keep any secrets from you and will be sharing everything we learn about the making of this brand, in real time, as we go.

Here is a working list of topics we will be covering:

• How to define your brands purpose
• How to draft a business plan
• What are your brand values
• What to think of when assembling a team
• How to start lean and prove your concept
• Define your audience
• Funding - Investors - Business Partners
• Registering your business as a legal entity
• The importance of trademarks
• Crafting a brand identity
• Ideation
• Where to begin with product design
• Sourcing - Sampling - Manufacturing
• Establishing a web presence
• Online retail front to back
• The importance of storytelling 
• How to do a successful photoshoot from start to finish
• How to create great content
• Social media strategy
• Paid Marketing
• Email marketing
• The power of collaborations
• Does your brand need a podcast?
• How to get press
• Drafting a sales plan
• Wholesale - Consignment - Direct to Consumer
• Growth hacking
• Why packaging is so important
• Setting up shipping and distribution at any scale
• Why community matters
• How to tackle customer service
• How to successfully launch 
• Where to look for inspiration
• The balance between creativity and commerce
• What to do when you face a creative block

We will add more to this as we go but we would really love to hear from you about what you would like to learn more of. We have set up a form where you can do just that: please fill this out with any questions you have or topics you would like to see us tackle. CLICK HERE

Looking forward to see you all in class 📖

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