Drop 1 : Statement of Arrival
Yesterday we announced to you that we are launching HYFN as a clothing brand. And today we introduce our first drop, titled "Statement of Arrival". This is our introduction to the world. "Brown Kids With Big Imaginations", this is who we are and this is who we are creating for.
"Brown Kids with Big Imaginations" - this is who we are and this is who we are creating for. We can’t think of a more poignant time for us to channel our imagination and think big about our future.
White screen print on black standard fit t-shirt. Front print is "Brown Kids With Big Imaginations" and a HYFN box logo on the back.
"Brown Kids with Big Imaginations" - this is who we are and this is who we are creating for. We can’t think of a more poignant time for us to channel our imagination and think big about our future.
White screen print on black 8.5 oz.(US) 14.1 oz.(CA), 80/20 cotton/ polyester blend fleece with 100% cotton face. Front print is "Brown Kids With Big Imaginations" and a HYFN box logo on the back.
Standard fit (Order 1 size up for oversized fit)
Jersey lined hood
Split-stitched double-needle sewing on all seams
Twill neck tape
1x1 ribbing at cuffs & waistband
Metal eyelets
Front pouch pocket
This is the making of a brand, in real time. It’s a series of trial and errors which will reveal our design philosophy and aesthetic voice. This season will feel like the clutter on a desk in a mad scientist’s laboratory. A chaotic explosion of creative ideas slowly making sense together. This is about enjoying the process of touching and feeling fabrics, exploring colors or lack thereof, working with new materials, cutting patterns, heat pressing, screen printing, embroidering and so much more.
We will work through this process of design, prototyping, creating, destroying, creating again and will share the end products in our online shop. We will not limit ourselves to apparel, but will also include unique specialty items that highlight different aspects of our lifestyles.
This collection is a creative challenge we are giving ourselves.